FiloBlu, a new shopping experience.

Founded in Venice (Italy), FiloBlu is an on & offline strategic consultancy firm with an international outlook, offering tailor-made and comprehensive solutions to companies operating in multiple sectors (including fashion, lifestyle, food). It employs more than 160 specialized professionals and has a sustainable, global and comprehensive vision to serve customers.

A visual identity revamp was needed in 2019, which was made possible through collaboration with the company's in-house design department. The logo, previously the weak point of the entire identity, has been brought to the center of the experience through continuous interaction with it and all the visual material that is linked to, whether video or images. The typography has been revised in a modern style, in continuity with the logotype. The color palette, previously composed of dull and ineffective hues, has been enriched with accent colors suited to the brand's massive online presence.

Watch the brand in action on FiloBlu's website.